Fanny Avril

Project Manager

Creative Director Media Expert & Legal Advisor

01.

With a background in international business law and sports management, I have led various projects and teams, founded international companies and created campaigns for several clients.

After graduating from Paris 1 Panthéon-Sorbonne and working in international business law firms, my dreams of the great outdoors led me off the beaten track. As a sailor, skier and surfer, I set off, notebook under my arm and camera in hand, to explore the oceans and the mountains I was so drawn to.

I pursued a career in press relations, communications and audiovisual production for a wide range of clients, both agency and freelance. In a short space of time, I’ve built up an extensive network of contacts both in the media and within brands. I moved into senior positions in communications and production, implementing a global and coherent strategy across all channels: press, social networks, newsletters, public activations, livestream platforms and website.

I then created my own event, Sister Summit, a mouvement for equality in sport, for which I produced a film, while managing the company, the teams and the media. I teach at University in Law and Business, and I continue to provide legal consultations to clients.

I’m now consultant and project manager: from strategy, finances, legal aspect, creative identity, to realization and promotion.

02.

What I do.

I’m creative and I always been good at directing stuff. My role is to guide and inspire a team to develop a first-class creative project from A to Z. 

  • Elaboration of the creative vision of a brand or project by ensuring the visuals, messaging, and/or interactive and motion designs are on point. 
  • Establishement of budgets and timelines
  • Management of the team and client relationships.
  • Creation of that vision through digital, print, film, design
  • Maintaining a cohesive look and feel of the project—an advertising campaign, fashion line, video game, or magazine.
  • Photography (film camera and reflex)
  • Video (pre-production, production and post-production)
  • Writing (scenario, press, essays)
  • Design (visual identity, graphic design, marketing campaigns)
  • Music (podcast, music composition, cello and singing)
  • Fashion (costume designer)
  • Strategy (business plan, communication, production)
  • Communication (digital, press and public relations, streaming, festivals, activations, influence)
  • Acquisition (CRM)
  • Monitoring & Reporting
  • Intellectual property law
  • Business Law
  • International Law
  • English and American Law
  • Human Rights
  • Environmental Law

Creative direction

Media expertise

Content creation

Legal consulting

03.

Recent projects

PR Agencies

Agence Stéphanie Protet Mousee

Events

Salon du Bourget Sister Summit Freeride World Tour World Surf League (Pro France) Dakar Championnat du monde FMX

Brands

Wyve surfboards YETI Norrøna Oakley Scott Peak Performance Mons Royale Vibram Kari Traa Sungod Dynastar Lange Black Diamond Recco

Production companies

AMP Visuals Goosebump Atlas Motions Outside TV

Culture

Bella Czuppon, Cie « L’Autre Théâtre », Théâtre d’O, Montpellier. Hervé Niquet, Direction « Orphée aux enfers », Opéra Comédie, Montpellier. Richard Mitou, Cie « l’Écume », Corum et Opéra Comédie, Montpellier.

Others

Unidistance Université de Bordeaux Maude Besse Elizabeth Gerritzen Hedvig Wessel Lexi DuPont Axel Lorentz Tom Constant Joan Duru Tom Pagès

Want to work together?